Divided By Taste: See The UK's Most Popular Flavours In The Year 2020


Britain is a mixed melting point of cultures and ethnicities, so it’s no surprise that the UK is somewhat divided by taste, particularly when it comes to e-liquid. As you can see below, we’ve conducted a heat map displaying each postcode’s most favoured flavours and it makes for some interesting viewing.

As evidenced, it’s pretty fair to conclude that menthol and strawberry are resounding nationwide winners yet there are some surprises with Huddersfield liking a spot of vanilla and Doncaster fancying a twist of lemon. Overall, London follows the nation’s same trend of menthol and strawberry yet the West and South West of the capital seem to like tobacco blends the most.

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