Vladislav Vassiliev (Vape Club CEO)
Vlad was one of the two founders of Vape Club and is our e-commerce and tech guru! With over 18 years of experience in online publishing and retail, and more than 20 e-commerce businesses under his belt, there isn’t much he doesn’t know about the world of internet retail.
Vlad's introduction to ecigs was back in 2008, when he was one of the first online retailers to stock the early cigalikes. He remembers “They weren't popular products back then, and many people didn't really understand the harm reduction benefits, but I saw the potential straight away and wanted to put them in front of smokers as much as possible”.
Fast forward four years to 2012, Vlad replaced smoking with vaping and was extremely keen to help as many other smokers as he could to do the same. So, when Charles suggested they join forces to create a new online vaping platform, he took little convincing and Vape Club was created.
With a laser focus on customer experience and innovation, Vlad is the mastermind behind the most user-friendly website in the industry, and its continual evolution alongside the rapidly changing product landscape.
