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By Shane from Plymouth
Some have commented on mouthwash or bleach taste, I would agree. I found myself powering through this one as it's the last of my supply before I order more of something else. This definitely doesn't taste as advertised, I'm wondering if the liquids have gone bad?
By Nikki from Scotland
Yuk, i really don't know if maybe my taste has changed or i ended up with a super menthol bottle, or if they changed the recipe. I actually ended up mixing this 50/50 with something else as it was unpleasantly strong. Actually like that horrible post listerine mouth burn. Rough on the throat as well.
By Nikki from Northern Ireland
Or it would if it actually tasted like melon. Lol. Strawberry flavour is nice and it's got a really cool menthol kick. Would definitely buy again. But if you're looking for a watermelon ice flavour, this isn't it. I found I went through it much quicker than other vape juices. Which made it not as economical as other big bottles.
By Marc from Leeds
I don’t know if it was a bad bottle but the flavour wasn’t pleasant at all! The ice was the only part that I found ok, as for the taste well… not good at all! It tasted nothing like strawberry or watermelon. The bleach and mouthwash reviews I have read well I would agree!
By Aj
Tried most ruthless juices now and most are just b class versions of this , if your gonna buy ruthless you have to go with this great flavour and cloud production.
By Anonymous
The juice is great no doubt.... Providing I can get the damn cap off to fill it with the nicoshot!
Which is absolutely the typical stupid and annoying problem with Shortfills.
I can't understand why u can't have Shortfill already with the required nico content within so one doesn't have to faff about.
Poor design and product forethought. Puts people off buying Shortfills.
By Vi from UK
This is mostly strawberry and mint but that's the flavours I like. Shame that the watermelon doesn't come through much though!
By Lee from Northampton
For me this was the perfect vape... Great fruit flavour with a fresh menthol hit
By Jvapes from Dorset
Understandable that some enjoy icy hits from their liquid, however at times all that comes through is pure ice with this liquid. On initial usage you get to enjoy the flavours of watermelon and strawberry, however after a while the icyness can be too overpowering to enjoy the flavor at'all and become too sickly for an ADV hence why i'm about to purchase more liquids even though i'm only half way through the bottle...
I personally would not go back to this specific product, howver ruthless have incredible flavours without ice that I have tried previously
By Anonymous
The ice-y part of this liquid is what ruins it for me, it hits a little rough on the throat and there isn't really a good flavour.
By Anonymous
Smells very nice but when you inhale it’s like drinking mouthwash and nothing at all like an “icy” finish, can’t smell or taste the watermelon at all either.
By Emanuele from St Albans
I can feel the menthol with a hint of watermelon and strawberry. It's good
By Jau from Hammersmith
Good!
By Madcaz from London
I gave this juice a few tries and it is a very pleasant and smooth flavour.
Great mix of flavour and can be vaped daily without getting sickly or over powering.
Would definitely recommend giving it a try.
By MARK from Angus
Excellent vape juice, subtle flavours every vape - and the ice on the exhale is second to none. Highly recommend this!
By Geeg from Scotland
Been using this since I quit smoking 3 years ago. It’s the only liquid I use. Occasionally try something else but always return to this. If you like your ice sharp and your flavour strong and accurate I highly recommend.
By Benny from London
Only problem I have with this is it's hard to get menthol out of my wick... which is not a problem of the juice itself.
By Scar
This one suprised me. I find many juices with menthol to enhance flavour have a tendancy to overwhelm the juice. This one pulls it off well.
Definitely worth a try if, like me, you've been disappointed by menthol additives before.
By Frozen_Pope from South Wales
The EZ Duz It flavour is still there but the ice is hugely too strong. Not an all day vape unless you like every cold drink after vaping feel like an iceberg sliding down your throat.
Annoying as I enjoy an icy vape but used to love the Ruthless juices.
By Wattsy from Scotland
Great mix of fruits and menthol combined with a very smooth throat hit
By Cathy from Andover, UK
I've used ruthless before and loved it. I decided to try something new with this flavour, however unfortunately my one tastes like bleach?! Not sure if a bad batch, but 100% put off now
By Darren from Fife
Dont know what everyone else is complaining about the menthol being to strong I think it's just right great balance between menthol, strawberry and watermelon currently vaping at 60w using a OFRF sub ohm tank and this is definitely my new ADV for the time being
By Chris from Uk
Nice flavour but the ice is a bit too much menthol the team at ruthless went slightly too far but i still vaped it all so not too bad lol
By Bud from Stirling
An old favourite of mine revisited. Still as tasty as I remember and now it's down to 60% vg from 90% it's much easier on the coils. Rinsed 120ml in record time and I'm about to order another. Strong flavour with every vape, just fantastic.
By Laura from Dover, Kent
Wow, the strawberry hit is great but it does have a very strong menthol hit. Personally, it was enough for me as it is almost over powering the Strawberry & Watermelon. It is a very thin liquid in the 50ml and my Geekvape Zues X RTA sucked tanks of it very fast. But definitely worth a try if menthol is your thing!
By Stu from Edinburgh
It’s all subjective but in my opinion probably one of the best if not the best flavours of vape juice around. Legendary status with Heisenberg. Menthol is strong but can still taste the other flavours. Great hit every time
By Paul
Great all day vape and easy on the coils. The menthol hit could be a bit strong for some, but I quite enjoy it.
Vaping on Horizon Falcon 2 with M1 coils.
By Vaper295 from England
Buy original ez duz it
The on ice version is just terrible way too much menthol you can’t even taste the strawberry and watermelon
By Sammifer from Kent
Been vaping for about 5 years now and I can't find anything better. I can't stand Cakey/creamy flavoured so this is perfect for me. It is super strong Hubba bubba-esk in flavour but the menthol exhale cuts through it perfectly. People regularly stop me on the street and ask what I'm vaping when I use this juice.
By Lauren from Kent
This is by far one of the best flavours I’ve had. I always seem to come back to this juice, after trying other ones and never finding anything else I love as much. I’m never disappointed with the flavour! Easily a all day flavour juice for me!
By Sean from Northern Ireland
I normally go for straight up menthol but this is a welcome change. Strong enough to give me my menthol hit whilst remaining fresh and fruity without being sickly. Superb and great value, easily an all day vape!
By LeeS from Devon
Tried this based on other reviews and due to the fact I was already vaping another watermelon ice juice.. I found this juice had a nice kick to it and left me with a cooling menthol feeling. For me the raspberry stands out more than the watermelon but that doesn't bother me in the slightest. I usually vape 6mg but got this in a 3mg and the menthol kick helps with the drop in nicotine.. overall nice liquid, flavour and after taste..
By Llamaguy11 from UK
Absolutely delicious juice, perfect for summer, with a sweet watermelon initial kick, follwed by a cooling, strong and satisfying menthol feeling after.
My only negative comment would be that the menthol planty flavour that comes through is a bit stronger than I’d like, but by no means ruins the flavours.
By Slary from North West England
Great vape. Husband and I argue over whether it's more watermelon or strawberry, in my opinion way more watermelon! Exactly like Jolly Ranchers watermelon sweets if you're old enough to remember them. Nice cool hit of menthol as well... All in all a fab all day vape for cloud chasers.
By Dougie from Belfast
Easily the best eliquid-flavour I've tried abit strong at first but once you get used to it there's nothing else out there quite like it, only wish the 0mg came in a bigger bottle
By Moonwitch from Belgium
I am a big fan of Ez Duz it, it's my staple liquid even. Because I like it cooler at times, I decided to try the 'On Ice' version. The menthol is strong in this one, overpowering even to the point I had to dilute it with Ez Duz It.
By Jamie from Newport, S.Wales
I've tried many e liquids in my time and nothing comes close to Ez Duz It on Ice for flavour and throat hit from the ice. This is my everyday vape, a little expensive I know but it's worth every penny. I currently use a Smok V8 Baby Stick for vaping and this liquid is pleasing on all coil types - highly recommended.
By Joe from Gloucester
Premium is definitely the word for this stuff. Surprising amount of flavour for a 90% vg juice. Smells almost sickly sweet upon opening but don’t let that fool you it’s a lovely smooth vape and having tried both with and without I can say it’s definitely better with the ice in it.
By Min from London
Very nice flavour, I get the water-melon more than the strawberry, making it nice and light. Can vape it with a beer in hand as not too sweet. Really like the cooling mint after tone as it hits my throat a little more like a cigarette. Bit pricey but worth it in my opinion.
By Nigel from Northampton
Quite happy with this as a change from vaping pastries all day . . . Possibly a bit heavy on the menthol but that's personal preference. Definitely taste some watermelon & strawberry in there. Just a pity this new compliant packaging is costing us more £££. Vaping Aspire Evo 0.4 coils@40W
By Christoph from Eastbourne
This vape is definitely the best one I've had so far, it's a little more expensive than the other usual ones i get (watermelon menthol by vgod) but, the flavour of this just blows it out of the water.
Only downside is it's too tasty!
It's a definite 10*
Vaped on a smoke h-priv @ 55 watts with aromamizer supreme rdta
By Liltroopa from Flintshire
best liquid around. its a really friuty fresh hit with a crispy after tone from the menthol. if you've never tried this your missing out. easily what I go for when I want to treat myself.
im using this on a kangertech 0.5 ohm SSOCC and it's really smooth. never had any issues with it apart from you finish it off too quickly
By Tracey from Berkshire
I agree with the other reviews about the price of the juice. It is one of the more expensive ones but I believe you get what you pay for. The fruit and menthol go well together subtle fruit flavour with a stronger hit of menthol. The menthol is smooth so it doesn't give you a sore throat or make you cough your lungs up. Slightly thicker juice than I'd normally use but I was quite impressed with this one. I have stuck to the same brands since I've started vaping but I'm glad I've tried some other flavours and found this little beauty. Even though it's pricey, I will continue to buy it as it's a good quality juice.
By Ryan from Bournemouth
Very tasty with mostly menthol on the draw but the strawberry and watermelon dominate the exhale with a very satisfying plume of joy! 6mg is great on 0.5ohm coil at 34watts. I found the higher wattage gives a fruitier finish with the lower giving a better menthol hit. Overall would recommend with 8*.
By Jim from UK
Expensive. Very expensive, but it is probably my current favourite juice of all time.
It's similar to Watermelon Chill by Elements but has more depth to it. Even non vapers comment on how good it smells.
By Littlemissdizaster from Scotland
There are no words for how amazing this juice is. So string and refreshing. It is a clear favourite. I can vape it all day everyday and never get sick if it. Thank crunchie that Vape Club has such speedy, amazing service or I would be stuck! Only gripe is the bottles are not big enough and they have dropped the 12mg from their stock all of a sudden?? I love this in my Kanger Subvod on a 0.5ohm coil. Good clouds and refreshing taste.
By Mr A
I first had the non menthol flavor and loved it so thought I would try this and I've not looked back, prefer this to the non menthol much more. A great refreshing taste
By MFVAPER from Wiltshire
This is the 1 juice i go back and buy month after month after month this is a juice i never get sick of and never lose the taste for lovely strawberry and watermelon flavour which doesnt have a nasty chemical tasting watermelon! also love this ice cold menthol hit i can vape this all day every day every week, only trouble is i go through it far to quick!
By PVape from UK
Tried the Watermelon and strawberry. Loved it. Sweet, but easy a all day vape.
The menthol is on a level where you get abit of a cold sensation in your mouth afterwards, its not over powering.
Awesome liquid.
By ProfessorPuffer from Dorset
Really nice liquid, Menthol hit isn't very strong, but I'm a sucker for watermelon, and the mix is great, you're not left wanting more menthol. Good clouds, even at low wattage. Really would recommend, lovely juice. Smooth and tasty. 2 ez for ruthless. 9/10
By Sonny from London
Love this flavour as it gives you the taste of strawberry, watermelon with that cool icy hit of menthol which isn't over powering. This definitely is one of those flavours to try on a nice summer day with a great build up of cloud. Ruthless is definitely on my favourites of E-liquid brands.
By Beardyone from S Wales
This is my go-to liquid for day to day use. Very versatile as well as I have found a bit of EZ Duz-It added to whatever fruity liquid I have already in my tank gives me a fresh new flavour. Tank down to the last 1/4 but none of the original juice left? Squirt a bit of EZ-Duz-It in, complements most flavour profiles and gives your last dregs of liquid a little bit of extra life.
I have found that bottles I have bought recently have taken a few days to steep properly. I imagine this may be due to the popularity of the stuff. Perhaps Ruthless no longer have time to steep it as it is flying out of the door so fast! But as I always have a bottle on the go it's easy enough to open my newer bottle and leave it to develop for a bit to increase the flavour.
By Jemmai21 from Grantham
Absolutely love this liquid great taste great clouds. Gorgeous menthol swirl. My only liquid I use and use all day cannot get enough. Could we look into doing the 6mg in a 30ml bottle pretty please xx
By KieKemp from York
First try of a menthol/mint e-liquid. Tastes lovely straight away, nice hint of watermelon and a strong menthol kick. A bit of steeping will hopefully improve it even more. Another great juice from Ruthless and great service from VapeClub!
By Slagathor from Norway
The watermelon in this juice is to dominant for me and it tastes fake, as in additives. Vaped half a tank, gave the rest to a friend. According to him it got semi decent after about 2 months in a cupboard.
By Stokegirl87 from Stoke
After going to 2015 vape fest I have been addicted to this juice I have over 30 empty bottles if not more. I try other flavours but nothing comes close, best on the market in my eyes!
By Smithy from London
I bought this juice with the danger subvod and from reading the reviews and the amount of recommendations i thought it would be with getting it. I have vaped it for a while and I can not taste the watermelon and I think it has a similar taste to strawberry soothers soar throat sweets. I do get good clouds from it and the menthol is a good hit in your throat.
By Samuel from Newcastle
Really good watermelon taste, went for on-ice as im not a fan of it being too sweet. Tasted exactly as i hoped, 100% fake watermelon flavouring like in jellies. Theres a bit of strawberry but mostly its mentholy melony goodness.
May well buy again if i need to restock, although im tempted by the sour apple
By Leanne from London
Great cloud production, Very menthol! nice icey taste, i can imagine this would be wonderful in the summer. As i was a menthol smoker this may be biased.
Not too much fruitiness to it. Slight watermelon hit on the inhale.
By Bazz from Aberdeen
Haven't tried anything else as good as this, by far the best vape I have tried, and I have been through a lot, great taste of the fruits and the menthol is not overpowering, shame it only comes in 15ml, as have to order 4 bottles at a time.
